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Course Contents

AUTUMN SEMESTR

 

İŞL599 Master Thesis

 

İŞL597 MasterSeminar

This graduate course provides advanced knowledge and skills about research strategies, philosophies, data collection techniques, sampling, quantitative and qualitative analysis. Course aims to provide necassary knowledge and skills for conducting research and theses.

 

İŞL501 Scientific Research Methods

Principles of research in the areas of business and administration, choosing the research topic, research proposing, the essentials of research survey, determination of research strategies, primary and secondary data and basic criteria of data- gathering, sampling and types of sampling, organizing and analysing data, writing and presenting a research project.

 

İŞL503 Organizational Theories

Concepts of organization and theories, basis of organizational theories, classical and neo- classical approaches. Fayol and management viewpoint and systematic framework of Weber, development of organizational researches, conditional theory, transaction cost theory, transaction cost theory, agency theory, resource dependent theory, human relations theory and communication, organizational ecology, coevolution, hypothetical theory, macro hypothetical theory, holistic organizational theories, decision making theory, social system theoryParsons, organizational networks, chaos within organizational studies and complexity theories,new theories, general system theory, system theory, organizational learning

 

İŞL505 Business Ethics

Ethics concept, why ethics, history and development. Ethics Vision, Global Ethics Perspective. Ethics Standards, Code of Ethics. Ethics for business? Ethics for individuals? Who benefits from Ethics? When is Ethics Useful. What happens if we are not ethical? What are the main Values we support? Corporate Governance principles and Business Ethics Case Study. Right and Good versus Wrong and Bad. Ethics and the Law. Black and White versus Gray Areas in Ethics. Conflict of interest and ethics. Ethics Dilemma and business decisions. Ethics differentiation and business decisions. How to develop a Business Ethics Programme in a Company?

 

İŞL507 Entrepreneurship Theories And Practices

Formation of Turkish national identity, the social and historical elements of Turkish culture, national culture and organizational culture, the concept of entrepreneurship, historical background of Turkish entrepreneurship.

 

i$L509 Management Information Systems

Introduction to basic IT theory and terminology. Basic skills in a word processor programs, such as MS Word to create documents, format text, apply styles. Basic skills in a spreadsheet program, such as MS Excel, to create and format spreadsheets, including the use of mathematical formulas and to summarize given data in the form of graphics.

 

İŞL511 Strategic Management

Strategic management process, corporate vision and mission, external and internal assessment, strategic decision-making, strategic control and evaluation.

 

İŞL513 Strategic Marketing Management

An introduction to retailing; Relationship retailing/strategic planning in retailing; Retail institutions categorized by ownership strategy mix, Web, non-store, and other forms of nontraditional retailing; Understanding consumer behavior; Trading-area analysis and site selection; Buying and handling merchandise; Pricing in retailing; Promotional strategy;

Establishing and maintaining a retail imag.

 

İŞL515 Marketing Research

Problem determination, Marketing research design, Data gathering process, Data analysis, Reporting, Exploratory designs.

 

İŞL517 Consumer Behavior Analysis

Introduction to Consumer Behavior and Marketing Strategy. A Framework for Consumer Analysis. Introduction to Affect and Cognition. Introduction to Behavior. Influencing Consumer Behaviors. Introduction to the Environment . Cultural and Cross Cultural Influences. Market Segmentation and Product positioning. Consumer Behavior and

Promotion Strategy. Consumer Behavior, Electronic Commerce, and Channel Strategy.

 

İŞL519 Brand Management

Concepts of brands, branding, and brand equity, developing brand messages and media strategies, strategic brand management process, defining appropriate tools, evaluation of brand performance topics will be covered.

 

İŞL521 Service Marketing

Service concept. Gaps Model in service quality. Consumer behavior in services. Customers. Creating customer relationships. Service recovery. Customer oriented service design. Physical evidence of services. Customers and employees roles in services. E-service. Demand and capacity. Integrated marketing communication in services. Pricing the service.

 

İŞL523 Financial Institutions

Financial Institutions, Commercial Banking, Central Banking, Insurance and Investment Firms, Investment Funds, Primary and Secondary Markets, Derivatives and The Risks

Encountered in Financial Institutions.

 

İŞL525 Accounting Standarts

Conceptional framework, standards related to statement of financial position, standards related to income statement, standards related to statement of cash flows, standards related to statement of changes at equity.

 

İŞL527 Strategic Managerial Accounting

Basics of managerial accounting, cost flows, different costing systems, noninventory costs, cost-volume-profit relationship, the relationship between managerial and financial accounting.

 

İŞL529 Financial Statement Analysis

Objectives of financial statements, balance sheet, income statement, cash flow statement, statement of changes in equity, statement of net working capital, consolidate financial statement, financial statement analysis methods (ratio analysis), comparative financial statement analysis, and the effect of inflation on financial statements.

 

İŞL531 Management Information Systems

Introduction to Management Information Systems. Information Systems in Global Business Today. IT Infrastructure and Platforms. Foundations of Business Intelligence: Databases and Information Management. Telecommunications, the Internet and Wireless Technology, Securing Information Systems. Global E-Business: How Businesses Use Information Systems. Information Systems, Organizations, and Strategy. Ethical and Social

Issues in Information Systems. Topic              Achieving Operational Excellence and Customer

Intimacy: Enterprise Applications, E-Commerce. Managing Knowledge, Enhancing Decision Making. Building Information Systems. Project Management: Establishing the Business

Value of Systems and Managing Change. Managing Global Systems

 

İŞL533 Leadership And Motivation

Introduction and basic variables. History of motivation-A psychological perspective Basic approaches in work motivation. Theories in motivation-Content theories. Theories in motivation-Process. The role of individual and gender differences in motivation. Case projectVideo exercises-class presentation. The nature of the leadership. Theories of Leadership-Trait, behavioral, situational. Theories of Leadership-Substitutes for leadership. Contemporary Leadership Theories. The role of cultural differences in leadership-Paternalism. The role of individual and gender differences in motivation

 

İŞL535 Time Management

Time concept, time gaps, procrastination, time management, efficient time management technics, target decision, making plans and implementation, ABC analysis, time management instruments.

 

İŞL537 Stress Management

Crisis-related concepts, The dimensions of the crisis and the key factors, The crisis process, Crisis results, Crisis management, The process of crisis management and crisis management approaches, Methods can be used at preventin and solving crisis, Stress symptoms and the he main stages of stres.

 

İŞL539 Social Psychology

This undergraduate course provides necessary knowledge and skills about key concepts about social psychology such as self, attitudes and attitude change, prejuidice, social influence, perception, behavior in groups and research theories / methods. The course is an entry level course, which prepares students to other courses about organizational behavior.

 

 

İŞL541 Management Organization

Family-owned business, entrepreneurship, organizational communication, decisionmaking, delegation, power and politics, organizational culute and climate, learning organizations, organizational change, employee problems in the workplace.

 

İŞL543 Financial Management

The role of financial management, corporate structure, financial instruments, the time value of money, financial statement analysis, financial planning. Capital budgeting and estimating cash flows, cash and marketable securities management, capital budgeting techniques, risk and managerial options in capital budgeting, required returns and cost of

 

İŞL 545 Organization Development

Historical background of organization theory, strategy, organization design and effectiveness, organization structures, external environment, organization culture interorganizational relations, contemporary issues on organization design.

 

İŞL547 Project Appraisal And Analysis

Introduction to Project Management, Project Organization, Leadership and Project Teams, Project Activities, Project Scope and Supplier Relations, Scheduling, Project Monitoring, Project reports, forms and plans, Project Risk Management, Project Management

Software, Proj ect presentation.

 

İŞL549 Cost Accounting

Cost accounting provides key data to managers for planning and controlling, as well as data on costing products, services, and customers.  By focusing on basic concepts, analyses, uses, and procedures instead of procedures alone, we recognize cost accounting as a managerial tool.

 

İŞL551 Organization Communication

In this course; public relations as a field that play a bridge function between the organizations and public, will be discussed within the context of corporate image and communication management.

 

İŞL553 Negotiation Management

Negotiation Management presents negotiation theory – strategies and styles – within an employment context. In addition to the theory and exercises presented in class, students practice negotiating with role-playing simulations that cover a range of topics. Students also learn how to negotiate in difficult situations, which include abrasiveness, racism, sexism, whistle-blowing, and emergencies. The course covers conflict management as a first party and as a third party: third-party skills include helping others deal directly with their conflicts, mediation, investigation, arbitration, and helping the system change as a result of a dispute.

 

İŞL555  Contemporary Management Approaches

Contemporary Approaches to Management provides a framework of management practices based on more recent trends, such as globalization, theory Z concepts, McKinsey’s 7-S approach, excellence models, productivity and quality issues, etc. With the appearance of global entities like the World Trade Organization (WTO) and the European Economic Community (EEC), we are all now op­erating in a global economy.

 

İŞL557 Cost Systems

Costs, expenses and losses comparison of the concepts, determining cost and income statement and balance sheet relationship, classification of costs, Turkish Accounting System, the cost allocation table, cost-volume-profit analysis.

 

İŞL559  Competitive Strategies

A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a competitive advantage over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own. The strategy can incorporate actions to withstand the market’s competitive pressures, attract customers and assist in cementing the company’s market position.

 

İŞL561  Financial Accounting

This course explores some of the theoretical issues that underlie the discipline of financial accounting and some of the practical consequences of these issues. The course draws on related fields of study, particularly economics and finance, to examine the efficient markets hypothesis and its implications for financial reporting. Applications of the present value model in accounting, agency theory and its implications for financial reporting, the accounting standard-setting process, and the economic consequences of accounting decisions are also discussed.

 

SBE703            Scientific Research Methods And Publication Ethics

Scientific / artistic activities carried out with all kinds of scientific / artistic researches and studies, research ethics related to supported and / or conducted scientific / artistic research and development projects, scientific / artistic research and development projects conducted with thesis and scientific publications Research ethics, publishing issues and ethical violations of any kind of publications that are published or published in the audiovisual media; Plagiarism, forgery, distortion, republication, slicing and unjust authoring.

 

SPRING SEMESTER

 

İŞL599 Master Thesis

 

İŞL598 Master Seminar

This graduate course provides advanced knowledge and skills about research strategies, philosophies, data collection techniques, sampling, quantitative and qualitative analysis. Course aims to provide necassary knowledge and skills for conducting research and theses.

İŞL702 Specialized Field Course

 

İŞL502 Contemporary Management Practices And Special Issues

Introduction to the course and its requirements & the development of organisational theory • managing in a global environment; organisational planning and goal setting & strategy formulation and implementation; managerial decision making; organisation; organisational change and development; foundations of behaviour in organisations; managing groups and conflict management; leadership; motivation; control in organisations.

 

iŞL504 International Businesses Management

Internal and external factors affecting international business, globalization, international trade theories, government influence on trade (rationales and tools), international business strategy.

 

İŞL506 Organizational Culture

General culture and organzational culture relationship, definitions of organizational culture components and functions of organizational culture, factors that effect the development of organizational culture, characteristics determines and theories of organizational culture, ethical culture, cultural change and modals of organizational culture are among the content of this course.

 

iŞL508 Change Management

Definition and basics of organization development, organizational change process, individual intervention techniques, intervention techniques for teams, intervention techniques between teams, intervention techniques for organisation, intervention techniques for structure, prevention of resistance to change.

 

İŞL510 Current Issues in Marketing

Current examples of marketing concepts and practices to be discussed, the main factors affecting companies' marketing decisions.

 

İŞL512 Sales Management

Sales management and sales environment, Buying and selling processes, Customer relationship management, Organization of sales force, Strategic role of information in sales management, Performance of sales personnel, Personal characteristics and sales ability

Implementation of sales program Sales education, Developing Motivation programs.

 

İŞL514  E-Business

E- Business, E-Commerce, Payment methods and security, Modeling E-Business Database Programming WEB Interface with PHI) and MYSQL.

 

İŞL516 International Marketing

Introduction to global marketing and global marketing environment and the global trade environment: regional market characteristics and preferential trade agreements; social and cultural environments; the political environment and the global information systems and market research; segmentation; targeting and positioning in global markets; exporting; importing; sourcing; licensing investment and strategic alliances; strategic elements of competitive advantage and product and brand decisions; pricing decisions in global marketing; global marketing channels and physical distribution; advertising and public relations; sales promotion and personal selling; special forms of marketing communications; new media; leading; organising; and controlling the global marketing effort.

 

İŞL518 Production and Operations Management

Historical Evolution of Operations Management, Strategic Decisions in Operations Management, Inventory Control, Capacity Planning, Material Requirement Planning, Project Presentations, Just in Time Production, Just in Time Production and Material Requirement

Planning Integration.

 

Işl520 Customer Relations Management

Comparison of mass marketing and relationship marketing; customer-centric management and creation of customer loyalty; linking customer value to customer relationships; call centers; contact centers; dynamic personalized web sites; tele-marketing; tele- sales; campaign management; personalized strategies and SQL (Structured Query Language)

 

İŞL522 Auditing

The definition of auditing and audit function, audit reports, processing and planning the audit, and audit of accounts.

 

İŞL524 Finance Theories

In this course, the topics, introduction to macro investment theory, time, uncertainty and financial assets, risk measurement and risk pricing, efficient markets hypothesis, CAPM

APT, foreign exchange markets together with quantitative methods are introduced.

 

İŞL526 Capital Market Analysis

This course aims to define the investment environment and basic concepts about financial markets. In this context elements of investments, portfolio theory, fixed-income securities, security analysis, derivative assets and active investment management will be explained.

 

İŞL528 Organizational Behaviour

Foundations of Individual Behavior, Learning, Personality and Personality Theories, Communication, Perception, Motivation and Job Satisfaction, Leadership Theories, Emotions and Their Management, Individual Decision Making, Values and Attitudes, Conflict, Negotiation and Intergroup Behavior, Power and Politics, The presentations regarding the subj ect.

 

İŞL530 Cost Analysis

Period Expenses and Manufacturing Costs, Fixed, Variable, Semi-Variable, Semi-Fixed

Direct, Indirect Costs, Cost of Goods Sold, Income Statement and Balance-Sheet, Direct

Materials Cost, Types of Inventory Systems, and Determining the Cost Of Inventories, Labor Costs and Payroll, Factory Overhead Costs and Budgeting, Cost Centers, Cost Allocation

Methods Job-Order Costing.

 

İŞL532 Current Issues in HRM

Discussing the important concepts and applications of Human Resources with current examples and interpreting the main factors affecting the Human Resources decisions.

 

İŞL534 Advanced Financial Accounting

Definition of accounting, accounting users, principles and concepts of accounting, financial statement, balance sheet, journal and ledger entry, earnings and costs, general ledger trial balance, period-end closing procedures, accounting cycle, set financial statement, period-end closing procedures of cash account, cash account control, banking transactions and bank transactions control, bank reconciliation, marketable securities.

 

İŞL536 Performance Management

Purposes of performance management systems; the appraisal process; methods of appraisal factors which may distort appraisals; effective performance management systems; pay and reward; extrinsic and intrinsic rewards; job evaluation; establishing pay structure; incentive compensation plans.

 

İŞL538 Innovation Management

Technological Environment, Process of Technology Change: Innovation, Process of

Technology Change: Diffusion, Technology and Competition, Process Innovation, Value

Chains, and Organization, Technology Intelligence, Technology Strategy: Overview, Technology Strategy: Collaborative Mode, Appropriation of Technology, Deployment in New

Products - Deployment of Technology in the Value Chain, Organizing for Innovation.

 

İŞL540 Career Management

This course provides necessary knowledge and skills about key concepts about career managements such as writing resume and cover letter, mentioning about interview types and finding job compatible with interests.

 

İŞL542 Social Responsibility in Corporations

The Social, Political and Economic Contextof CSR The Principles of CSR, Issues

Concerning Sustainability, Ethics CSR and Corporate Behavior, Agency Theory and Governance Issues, Firm Performance Evaluation and Performance Reporting, CSR in Nonprofit Organizations Globalization and Regulation CSR and Strategy, CSR and Leadership Linkage between CSR and Financial Performance.

 

İŞL544 Case Study Analysis in Business Management

Case Study Concept and Types, Importance of Business Management Case Study Analysis, Case Study Method, Case Study Editing (Writing), Case Study Re-Editing (rewriting), Case Study Implementation.

 

İŞL546 Advanced Cost Accounting

Costs, expenses and losses comparison of the concepts, cost and income statement and balance sheet to determine the relationship, classification of costs, Turkish Accounting

System, cost allocation table, Cost-volume-profit analysis.

 

İŞL548 Advertising and Promotion Management

The concepts of marketing and promotion in a contemporary context; promotional strategy and communications management and co-ordination; setting promotional objectives and evaluation of results• media planning in marketing communications• advertising and media

 

İŞL550 Product and Pricing Strategies

Product concept, classification of products, new product concept, product line and product mix concepts, branding strategy, packaging, services, pricing strategies, new product pricing.

 

İŞL552 Management of Organizational Conflicts

Conflict Management, institutional conflict management, effective conflict suggestions for solutions, suitable approaches to the resolution of the conflict, workplace conflict scenarios, work life conflict factors, the psychological dimension of the conflict, stress factor and relationship conflict, the causes of interpersonal conflict, the conflicting parties as employees, enhancing communication in conflict prevention, potential difficulties in communication, communication disorders, effective management of emotions.

 

İŞL554 International Management

The International Management course focuses on opportunities and challenges created by globalization. It examines cross-cultural and management issues related to management in an international marketplace. The aim of this course is to enable students to better analyze and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets. Special attention is placed upon different tools and analytic competences available to the different specialized managerial roles when competing internationally.

 

İŞL556 Retail Management

Contemporary issues and trends in Canadian retailing, franchising, Merchandise and expense planning. Buying, handling and inventory management. Retail pricing strategy. Retailing research. Store design, store layout and merchandise presentation. Store location. Retail advertising, sales promotion and publicity. Managing employees. Evaluation and control of merchandise and expense planning. Performance evaluation. Special topics as selected by the Instructor

 

İŞL558 Executive Development And Training

Business Strategy, Leadership and Change Management. Marketing and New Product Development. Financial Management and Control. Supply Chain Management. Business Tools & Techniques.

 

İŞL560 Public Relations

The meaning and development of public relations and theory formulation and theoretical perspectives in communication ; corporate identity; public relations as a strategic process; public relations sectors; public relations ethical and legal issues; public relations media specialisations; the mass media's role in society; public relations: the professional environment; public relations as a management function; public relations crisis management; public relations: sponsorship and community relations; public relations: political lobbying; public relations and electronic communication; public relations and oral communications and presentations; public relations: outreach (managing relationships with activist groups.

coalition building and third-party endorsements; working with trade associations, unions and charities)

 

İŞL562 Management of Diversity in Organizations

Management of differences, identification and dimensions, to deal with prejudice, cultural aspects in the management of diversity, cultural differentiation, the gender dimension, gender roles in social life, work life, male / female leaders and their properties, working life and management of diversity in the family, generational differences, the disabled and disadvantaged groups management, the world practices and management of global diversity, managing diversity in the Turkish labor and social security law.

 

İŞL564 Strategic Managerial Accounting

This course introduces emergent thinking about the interfaces between financial and business performance with a focus on adding value to the business, rather than emphasising financial control. The link between strategy and resource management is highlighted, in focusing on the effective use of an organisation’s financial and other resources in creating value for customers and shareholders. The course aims to introduce strategic financial management as an integrated way of thinking about the key drivers of value in organisations.

 

İŞL566 Science Philosophy

What is science, what is scientific theory, how is supported with data from scientific hypotheses and theories, what is the distinguishing feature of the scientific explanation the basic philosophy of concepts, propositions, arguments, deductive and inductive arguments good and bad argument forms, sufficient and necessary condition, science ethics, science criteria, dogmatism and falsificationism.

 

İŞL568 Sales Channel Management

As noted above, a myopic focus on sales may not lead to more sales, especially in a large, interconnected channel sales strategy. An effective strategy identifies the best use of marketing and sales resources to increase collaboration and minimize conflict. To achieve those broad goals, a sales channel management strategy should align the efforts of in-house and external teams.

 

İŞL570 Sectoral Accounting

Upon successful completion of the requirements for this course, students will be able to: Explain the role of government in a modern democratic society; Critically evaluate the differences between the public sector and the business sector parts of the economy, and the implications of these differences for accountability, financial management, accounting, budgeting and performance measurement; Identify and analyse major issues in public sector accountability, financial management, accounting, budgeting and performance measurement.

 

İŞL572 Strategic Information Systems

Strategic Information Systems is concerned with the strategic role of information systems and technologies in an organisation and specifically in supply chains. It explores how technology and information can be best used to achieve the organisation's goals and in doing so gain strategic and competitive advantage within its business sector and within its supply chain operations.

 

İŞL574 Sports Marketing Management

Sport Marketing and Management course will provide a rich learning experience, as it is delivered by a team who have extensive experience of working in these areas. It will provide a great platform for those wanting to pursue a career in sport marketing and management.You will learn about what’s really happening in the sport arena and how integral marketing and management link together.

 

İŞL576 Interculture Management

The course examines case studies and readings that focus on general concepts of “culture” as well as in particular on issues of intercultural competence, cultural identity and cultural diversity from a strategic, organizational, and marketing perspective. In parallel, the course considers the ethical issues highlighted by an intercultural perspective on business activities. Toward the end, the course will encourage students to adopt a range of critical approaches drawn from history, anthropology, organizational sociology, narrative and symbolic/interpretive analysis, post-modern theory, and management practice.

 

 

 

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